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Ideation & Strategy

Don't know what to write about?

We are here to work with you to understand the unique needs of your brand. We do all of the research, including topics, keyword research, competitors, content structure, and focus.


Recipe Development

Don’t have time, equipment, or know-how?

We do all the recipe testing and development. We research, shop, cook, taste test, and make sure that the recipe is repeatable for quality-assurance.


Video & Photography

Lack creativity, tools, or time?

We create this visual content for you. This includes creative staging and styling to meet brand aesthetic and guidelines, shooting in multiple formats (video and stills), process photography, ingredient shots. Deliverables include video and photo content formatted for social media aspect ratios.


Content Creation

Not a writer, don’t have a content team?

We’re here to help, and provide examples of web copy and article outlines for several industries, for you to use at concept phase.

For Brands

Tastemaker Conference audience and speakers

Who is this for? Brands that are looking to expose their product or service through recipe content benefit from our unique creative perspective approach. Our services are not only used for native content but content that can be distributed to other influencers and publishers.

This full-service approach is also for brands with a product and in need of a creative content team that has 10+ years of experience creating recipe content for brands. Built from the creator perspective, we work with you directly, and provide content and recipes with focus around your brand, product, or service.

1. Ideation & Strategy

Understanding the brand's needs

Who are the target audiences, products, or services to be amplified or promoted?

Brand guidelines, creative guidelines, content guidelines

Topic ideation

Recipe types, format, interest, and demand


Content structure, topical focus, keyword research


Assessment and analysis of competition

2. Recipe Development

Our team of recipe content creators will brainstorm and shop for the best ingredients (including your own!), cook and recipe test until there is a perfectly delicious and repeatable end product that your readers and customers will come back to again and again.

3. Video & Photography

All Recipes Are Delivered With

Full Recipe Video

Process photography, including ingredient shots

Styled to your brand aesthetic and product

Can include brand product photography in a natural setting.


Formatted for all social media platforms to amplify and repurpose the content in your marketing verticals.

4. Content Creation

Content is delivered and ready for publishing. Our writers develop unique content for each recipe. Content includes everything from step-by-step instructions, Q&A, recipe card, internal links, optimized headings, schema markup, and internal linking. All you have to do is copy/paste (or as we like to say, copy/pasta)!

Our Team

Abbey Rodriguez

Abbey Rodriguez

Abbey is the founder of Tastemaker Conference, and The Butter Half, a food blog that combines gluten-free recipes, herbal cooking, and holistic nutrition and wellness education for the whole family. Abbey has worked with hundreds of brands and organizations, providing recipe development, food photography, and influencer marketing consulting. Abbey is also a Cookbook Author, Content Creator, Consultant, and Sociology MA.

Arsen Rabinovich

Arsen Rabinovich

Arsen is a Digital Marketer, an SEO International Speaker, a two-time Interactive Marketing Award, and Search Engine Land Award Winner. He is also the founder of TopHatRank, a 14-year-old digital marketing agency that specializes in SEO. Recognized as a thought leader and an educator in the SEO space, his years of work with online publishers have uniquely positioned him and his team to guide and coach brands of all sizes.

We are here to build high-performing and dynamic content for you, and can help your brand achieve your goals

Sound like an incredible opportunity for your brand?