Ideation & Strategy
Don't know what to write about?
We are here to work with you to understand the unique needs of your brand. We do all of the research, including topics, keyword research, competitors, content structure, and focus.
Don’t have time, equipment, or know-how?
We do all the recipe testing and development. We research, shop, cook, taste test, and make sure that the recipe is repeatable for quality-assurance.
Video & Photography
Lack creativity, tools, or time?
We create this visual content for you. This includes creative staging and styling to meet brand aesthetic and guidelines, shooting in multiple formats (video and stills), process photography, ingredient shots. Deliverables include video and photo content formatted for social media aspect ratios.
Not a writer, don’t have a content team?
We’re here to help, and provide examples of web copy and article outlines for several industries, for you to use at concept phase.
Well-established recipe content creators who do not have enough time in their day can utilize RAFA Creative as an extension of their team to deliver fully-optimized, ready-to-publish recipes and food-related content that they can trust.
Time is a precious resource, and it is our goal to help you create quality content that helps your business grow and thrive.
1. Ideation & Strategy
Content structure, topical focus, keyword research
Assessment and analysis of competition
2. Recipe Development
Our team of recipe content creators will brainstorm and shop for the best ingredients (including your own!), cook and recipe test until there is a perfectly delicious and repeatable end product that your readers and customers will come back to again and again.
3. Video & Photography
All Recipes Are Delivered With
Styled to your brand aesthetic and product
Can include brand product photography in a natural setting.
Formatted for all social media platforms to amplify and repurpose the content in your marketing verticals.
4. Content Creation
Content is delivered and ready for publishing. Our writers develop unique content for each recipe. Content includes everything from step-by-step instructions, Q&A, recipe card, internal links, optimized headings, schema markup, and internal linking. All you have to do is copy/paste (or as we like to say, copy/pasta)!
Founder of Tastemaker Conference, Cookbook Author, Content Creator, Consultant, Sociology MA. Over the last 14 years, Abbey has worked with hundreds of brands and organizations providing recipe development, content, events, and branding & influencer marketing consulting.
Founder of TopHatTank, Digital Marketer, SEO, International Speaker, 2X Interactive Marketing Award Winner, Search Engine Land Award Winner. For over 20 years, Arsen has worked with hundreds of companies and organizations to deliver award-winning SEO results and strategy who rely on his team to deliver sustainable, ROI-focused results without all the unnecessary fluff.
We are here to build high-performing and dynamic content for you, and can help your brand achieve your goals
Sound like an incredible opportunity for your brand?